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BT Branded Collateral

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BT Retail, or BT HC&HSD (Home Communications & High Street Distribution), is the retail arm of BT Group Plc, one of the world’s leading providers of communication solutions and services.

Existing and broad branding principles had to be interpreted into practical use to design and produce wide ranging branded collateral to cover every aspect of their operations.

Direct mailers; product brochures, leaflets & catalogues; HTML emailers & newsletters; photography & art direction and print adverts to name a few. Below is a small selection of printed and digital projects.