Eyescape » Branding & Identity » Autonomy Branding & Identity Development

Autonomy Branding & Identity Development

Disciplines Involved

Branding & Identity | Corporate Literature | Digital Media | Packaging

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Autonomy is an information systems company developing software that intelligently aggregates digital information.

Autonomy had initially been set up as a B2C consumer software company, but when they repositioned towards a more wholesale outlook the identity had to change with it and was given a cleaner corporate look.

Once their brand & identity had been developed it was applied across corporate stationery and various brand collateral from software packaging to datasheets and white papers. A style guide of their brand & identity principles was produced in digital form then served on their own protected servers and made available to approved suppliers.