Browsing Packaging

BT Digital Media Guide
BT Digital Media Guide Detail

As part of their technology awareness campaign BT wanted to produce a guide that could be distributed free on it’s own or as part of their own digital media product. The guide therefore needed to be designed off-brand yet retain sufficient elements of it’s own branding principles so as not to look out of place when packaged together with the media player.

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Disciplines Involved

Branding & Identity | Corporate Literature | Packaging